In November 2021, a whopping 46.54 percent of total web visits came from smartphones. The number has evolved from data in 2011 that states at least 93.91 percent of website visits came from desktop computers. Now only 50.21 percent of users continue to browse on computers.
Based on the numbers, it’s only logical to adjust to the trend that slowly develops into a full-blown norm—building a mobile-friendly company website. But aside from the idea of adapting to the users’ needs, how else can businesses benefit from making their websites mobile responsive?
1. Better SEO Rankings
Search engine optimization (SEO) is a paramount factor in attracting visitors looking for answers to their specific needs. If a website doesn’t rank on the first page of search results, they’ll likely move on, leaving the competition to reap the benefits.
By making your site mobile-friendly, you’re giving yourself an SEO advantage. With one streamlined website for both desktop and mobile, you’ll be able to stay on top of the search engine results and attract more leads than ever.
2. Better Mobile Access
The latest mobile-friendly website design also gives you an edge for mobile access. More and more people use smartphones to browse online, and many use mobile tablets instead of desktop computers. This website design is also compatible with all mobile devices and platforms.
On the other hand, a non-mobile version is limited to specific mobile devices, diminishing the number of users viewing the website.
3. Huge Increase in Traffic
We live in a fast-paced world where mobile phones are as necessary as eating and breathing. If a visitor can’t view information on a website via their mobile device, chances are they’ll move on to the next one.
A mobile-friendly website also means that search engine traffic can increase. According to Google, a mobile-friendly site will have a better chance of getting a spot on the first page of their search results.
4. Improved Customer Satisfaction
While this may not directly mean higher conversion rates, it’s still important to consider. After all, you want your business to leave a lasting impression on your customers. If they can’t access the information they need, they’ll likely go elsewhere.
Improving customer satisfaction means adding a new factor to the user experience that can affect their future. The more people know about your business, the more likely they will return for more, leading to more conversions.
5. Higher Conversion Rates
A mobile-friendly website design is also more than capable of improving your conversion rates. Information is easier to access from a mobile platform. It’s also more convenient for users to access information on the go.
Having a mobile-friendly website also means that your target audience is more likely to find you. It’s no secret that every business needs to be on the Internet to survive in this fast-paced world.
A mobile-friendly website is more than just adapting to the users’ needs. It’s also a way to increase your company’s visibility in the market and convert more leads. A mobile-friendly website is necessary nowadays, leaving businesses with little choice but to upgrade their designs.
Thanks to making your business website mobile-friendly, getting in front of a broad audience geared towards your audience has never been easy. The sooner you get started with it, the sooner you can reap the benefits of having a more user-friendly website.
Nahr Development is the best web development agency in Egypt. We are also a web design agency, handling business tasks concerning their preference and needs in a website. Let us know how we can help by scheduling an appointment today.