What Is Better Digital Marketing Or Traditional Marketing ?
All firms have a marketing budget and it’s very important to spent it in it’s place and the right direction.
where do you will spend it ?
let’s start with Traditional marketing
Traditional marketing or offline marketing
offline marketing it’s a form of Marketing using the different channels, such as printed media and billboards.
until 1990’s traditional marketing was the only type of marketing till the development of internet.
– print like (news papers and magazines)
– outdoors (fliers and billboards)
– Direct mail (postcards and catalogs)
– broadcast such as (radio and TV)
– Telephone (sms marketing and telemarketing)
Digital marketing is using the different channels of digital like websites and all social media tools we use to communicate.
Digital marketing channels:
– social media marketing
– Affiliate marketing
– Inbound marketing
– email marketing
– PPC & SEM marketing
pros and cons:
– Poor interaction
traditional marketing get poor interaction because the lake of communication it’s a one way communication, not like online marketing that full of engagement and interaction.
– no control
you can’t control over timing, you will not able to pause it and reactive as easy as digital marketing.
– higher cost than online marketing
traditional marketing cost is very high compering with digital marketing cost
– edit is not easy at all
you can edit easily on any digital marketing campaigns but it’s hard to do this in traditional and it’s very expensive.
– poor measurement
you can’t measure the result of traditional campaigns as well as digital marketing.
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