In this day and age, having a functional website is no longer enough. In the world of eCommerce, websites may be the first point of contact between a business and a customer. You can count on it that each of your competitors has an interactive website that will greet customers when they log on.
A website that strikes a balance between creativity and technical usability will transform your business. However, you may not always know where to start. There are five key areas to look into when designing a strong eCommerce website, and this blog post will shed some light on what these aspects are and why ignoring them will be a bad idea.
1 – Detailed Product Catalogue
Your website should contain a product catalogue to showcase the product line you have to offer them. If your website has been around long enough to track data of other customers, you can add an “Other Customers Also Viewed” or “Popularly Bought With These Products” tab, to enhance the buying experience and make it easier for customers to find what they need.
2 – High Quality Images
Many customers have complaints when they receive items that do not match the images that appear on the website. Taking high quality pictures of your products while accurately portraying them will help set expectations for your customers and will help build trust in your brand.
3 – Shipping Options
For your customers’ convenience, it is a good idea to make sure that you offer a range of different shipping options for their product orders. Free shipping is also becoming popular among eCommerce websites. You may opt to provide free shipping to your customers that order in bulk or are returning customers for a subsequent purchase. Doing so encourages more people to shop with you again if they find your products satisfactory.
4 – Safe Payment Methods
When you open your eCommerce website, you will need to have a merchant account in order to be able to accept payments via debit and credit cards. When you open your merchant account, it is important that you talk to your bank about the options they have available for eCommerce websites. Having other options such as PayPal and other online payment options will be a good idea to be able to accommodate customers who may not be comfortable with putting their card details online.
5 – Digital Marketing
Instead of purely looking at it from only a seller’s standpoint, it helps to put yourself in the shoes of your website visitors. What will you expect to see on an eCommerce website like yours? Using keywords that will match the buying behavior of your customers and using key information about your target audience will help you map out a successful digital marketing plan and create a positive website experience for your customers.
If you are in the process of building your website, the five above-mentioned aspects are the top ones to consider when you are just starting out. On the other hand, if you already have an existing eCommerce website, tweaking it to make sure that you take these important aspects into account as you make upgrades and changes.
If you are looking for an eCommerce web development agency to help you, Nahr Development is at your disposal! We are an eCommerce Agency based in Egypt providing quality web design, mobile application development, and custom digital marketing strategy. Let us help you build your dream eCommerce website today!