A world without color is dull, boring, and lifeless. If we apply this analogy in digital marketing, then the color will pertain to graphic design. For without it, online marketing strategies and campaigns will not be as impactful and effective as now.
Little is known about the actual value of graphic design as a facet of digital marketing in the past. Most people even overlook this component when planning out advertising strategies. But now that companies and businesses are slowly noticing how visual content can influence others, they are giving more attention to graphic design elements.
On that note, taking the time to invest more in graphic design services from a reliable web design agency can help your company expand its reach. And if you’re curious about other benefits that come with it, read on to find out more about the role of graphic design in digital marketing.
1. It Fosters a Strong Brand Identity
Strong visuals can leave a lasting impression on those who see them. It is for this very reason that graphic design remains to be an integral part of branding initiatives. To enforce a sense of individuality that will set a company apart from its competitors, it needs aesthetic elements to help customers recognize it quickly.
2. It Helps Convey Brand Message
Some things cannot easily be put into words. It is for this kind of situation that graphic design can prove to be the most helpful. Researchers claim that 80 percent of people can remember what they see, but only 20 percent can remember what they read. That said, using visual components in your ads, posts, and pages will help your audience understand and retain the information you give them.
3. It Captivates Target Audience Better
Research by Microsoft shows that the attention span of humans had shrunk down to a mere eight seconds. This means that if you fail to impress your audience within eight seconds, you’ll lose the chance to convert their interest into your brand. Understandably, a mere block of text cannot strike a powerful impression on scrolling users. Thus, it would be nice if you had compelling visuals that will make them stop and look.
4. It Can Influence Purchasing Decisions
Indeed, graphic design is not directly related to sales. However, it does pave the way for brands to convince customers to avail of their products or services. According to statistics, 51 percent of the consumer population say that social media ads affect their purchasing decisions. That said, it is apparent that visuals can prompt users into engaging with a brand to give it an opportunity to persuade new customers to make a purchase.
With these conferring benefits, it is not that difficult to see how valuable graphic design is in the field of digital marketing. From developing websites to creating advertisements, you will find traces of it in all of your marketing initiatives. On that note, it’s also crucial to acknowledge the fact that it can help your company grow and flourish if you’d put more effort into embracing and developing it.
Nahr Development is a distinguished digital marketing agency in Cairo specializing in custom web design and online marketing services guaranteed to position brands on top of competitors. If you need an experienced team to assist you in improving your brand’s presence online, give us a call today!