Every company that invests in search engine optimization (SEO) aims to rank their websites higher in search engines like Google, Bing, and Yahoo. However, with the competition between businesses getting stiffer, it isn’t easy to top the ranking system without putting in a lot of effort.
With that said, there are two ways to improve your placement on result pages: on-page SEO and off-page SEO. Usually, companies only focus on on-page SEO. Little do they know that off-page SEO can contribute a lot to enhancing SERP positioning.
In general, off-page SEO involves using resources outside your website, which can help you boost your authority in search engines. Thus, it is equally important to implement and utilize this SEO strategy for your website to rank higher.
And to help you make this possible, here are three clever yet straightforward off-page SEO tricks that you can incorporate in your online marketing strategy to achieve a higher SERP ranking.
1. Brand Mentions and Backlinks
Internal linking is good and all, but link building through backlinks can be a lot more helpful in boosting your website’s authority. By having other pages contain a link to your post or people talk about your brand, search engines will start to surmise that your website contains quality content.
Nonetheless, it is essential to note that simply tricking the search engine into thinking this will be fruitless if you don’t follow up with excellent content. After all, online users will not pay attention to your posts if you don’t provide valuable answers or solutions to their inquiries. Thus, it is critical to have reliable content and resources that can potentially build authority and trust.
2. Participation in Forum Discussions
In the past, online marketers have abused leaving comments on blogs and forums with a link that redirects users to a website. As a result, this trick prompted search engines like Google to decide that irrelevant backlink comments are meaningless and useless.
Nonetheless, participating in forum discussions is still helpful to increase brand awareness and have people talk about your business, as long as you’re doing it the right way. That said, it is critical to avoid spamming threads with a backlink comment, as this can result in the opposite of what you aim to achieve.
Instead of mindlessly and recklessly commenting on discussions and threads, it would be good to participate in them. Keep an eye out for forums and posts that are somewhat related to your products or services. You can then use any opportunity to advertise your website when someone asks about something that you can provide a solution to.
3. Influencer Marketing Outreach
Reaching out to distinguished affiliates or influencers to manage and direct promotional and marketing campaigns across various media outlets can make for an excellent promotional idea. Most people are unaware that affiliate marketing has grown into a massive industry that rakes billions of dollars every year. Thus, business owners usually shy away from the idea of collaborating with these people to advertise their products and services.
However, as it stands, influencer or affiliate marketing is an excellent way to convert more consumers into actual customers. Affiliate partners can easily engage with communities on social media platforms to make more people aware of your brand’s existence. Moreover, online users are most likely to click on a link when someone popular or familiar suggests doing so.
Admittedly, on-page SEO is an essential element of digital marketing, but it is crucial to remember off-page SEO is important too. Instead of putting all your focus in one, it would be best to find a balance between the two and utilize both to achieve your goal of ranking higher in SERP for search engines.
Nahr Development is a digital marketing and web development agency in Egypt that provides quality web design and online marketing services. If you require help from a reliable digital marketing company in Cairo to strategize and launch new SEO initiatives, give us a call today!