E-commerce is a continuously growing industry. Each year, more and more websites dedicated to online shopping are launched, increasing competition. More than the quality of products that each site sells, other factors that determine competitiveness would be the experience and visual elements of every site.
If you want your e-commerce site to make an impact and grab people’s attention, you can design your website into something they cannot ignore. Here are some tips on how you can achieve that:
Make Things Simple
Gone are the days when websites with loud and big designs were the most attractive ones. Now, people prefer simplicity. Simpler website designs make it easier to get the purpose or message across. It also makes the site and all of its content easier to process.
With more whitespace, better typography, and fewer colors, the eyes would know exactly where they should look, making the job easier.
Use High-Quality Photos
Photos are a great help, especially in an e-commerce store. Since people cannot see the product in person, it would help if all additional details are already clearly visible through images. It helps them make decisions more quickly than product descriptions.
However, people online nowadays are also more visual more than ever. They cannot help but judge your products depending on how you present them. So try to make each presentable and make sure that they are of the best quality.
Find the Best Placement for Your Products
Products are still the priority for every e-commerce site. However, you must know the best place to lay them out. At the same time, you should know your product highlights, especially with diverse product lines.
Place the best sellers or the products that are uniquely yours on the home page. You can also use this as a strategy to push products that are not doing well. Regardless of your chosen sales method, you would want them placed somewhere easy to see and not too cluttered.
Add a Pop-Up Sign-Up Sheet
Another way you can maximize people’s site visits is by adding a pop-up sign-up form. This can encourage people to enter their email addresses. In return, they can get a discount code or a special gift.
This tactic could help you improve your email marketing efforts later on. One important note, though, is not to make it too pushy. Leave the people an option to say no to your offer. If you want them to say yes, give a more attractive offer.
Make Your Site Mobile Responsive
A responsive site adjusts automatically depending on the screen. It helps make the search more convenient and efficient for users. Without this feature, they would have to manually scroll and zoom in to find what they need. A site designed like this is perfect nowadays, especially because people use their mobile phones and desktops when shopping online.
Incorporate SEO’s Best Practices
Finally, do not forget to apply the best practices of SEO. They would help make your site secure a better ranking during online searches.
If you want a digital strategy that works for your e-commerce website, focus on a good design. Your goal should be to attract new customers and encourage repeat business. Aside from the visual impact, you want them to have the best shopping experience with your shop and make them look forward to it.
If you are looking for the best e-commerce web development agency in Cairo, contact us at Nahr Development. We are a multifaceted company that focuses on helping brands grow online by providing various digital services. We guarantee the most affordable prices without sacrificing the quality. Contact us today to learn more.