In a digitally-driven world where mobile applications are sweeping the corporate landscape, businesses left and right aim to jump the bandwagon to gain a competitive edge. Employing websites and mobile applications simultaneously create a unique experience for your audience, especially for e-commerce brands since apps offer a convenient and dedicated browsing platform.
Leading stores like Google Play or iOS App Store see over 91 billion apps, and the number shows no signs of reducing as organizations attempt to use this trend as leverage. But developing a mobile app is a time-consuming and expensive process, so it’s crucial to spend your investment wisely before taking the leap.
If you’re aspiring to employ a mobile app as part of your latest marketing gimmick, it’s good to take a step back from the drawing board and ask yourself these critical questions:
1. What is the Purpose of Your App Development?
Developing an app for the sake of looking credible and sophisticated compared to your competitors is not strong pointers that should motivate your app. Without a clear goal in mind, your foundation will be weak, which means your app can easily flop when shaken.
A strong and well-defined purpose fuels the need for your app development since it ensures it is designed to accomplish something for your bottom line. After all, it’s only fitting to use your investments in beneficial areas that generate real results for your business.
2. Who are the Target Users?
Even if the purpose behind your app development project is compelling, it needs to be relevant to your target audience. There’s no point in building an intricate application if no one from your market is interested in using it. With that in mind, be sure the app aims to solve real pain points and problems for your users.
There may be things your mobile-friendly website fails to do for your market that only an application can fulfill, so it makes sense to push through with your app development in this case. Don’t forget to assess the demographic differences between your iOS and Android users so you can optimize your platform accordingly.
3. Can Your Business Handle the Traffic?
It’s easy to worry about the budget when developing an app, but it’s also important to think if you have the resources to handle the impending influx of traffic that come with it. You’ll need to revamp plenty of your systems to cater to the new users and customers, along with the ongoing support you need to provide to keep the app running smoothly as possible.
The Bottom Line: Knowing When It Makes Sense to Develop an App For Your Business
Building a mobile app is no easy feat, nor does it guarantee successful results for your business. It’s a powerful tool that can strengthen your marketing strategy and catapult your credibility, but only if you have strong reasons to invest in its production and maintenance.
So long as the app is built with a clear goal in mind, an interested audience, and a solutions-driven purpose, then developing an app is right for you. Finding the right technical talent to make it all happen can be tricky with such a heavy project, but Nahr Development can fill in the gaps.
Why Choose Nahr Development to Bolster Your Marketing Strategy?
If you’re looking for the best eCommerce web development agency in Cairo, you’ve come to the right place. We focus on various digital services from web design, mobile application development to custom digital marketing so you can grow online and thrive in a competitive digital space. Learn more about how we can help you today!