Nowadays, most businesses are found on the Internet because of the seemingly endless reach. For this reason, many of them compete for visibility on search engines to drive traffic to their websites. Simply put, more visitors means more traffic, which can potentially turn to profit.
Many webmasters focus on prominent search engines such as Google and Yahoo!, but thousands of smaller, specialty search engines will provide more site traffic if you get listed in them. To increase traffic to your site, you should market your website and business. However, it is not always easy to know the best places to advertise your site, not to mention there are errors that marketers often make that don’t help in driving traffic.
This article lists some of the most common reasons a website doesn’t drive traffic. Read on below to get started.
#1 – Lousy Web Design
Web design is perhaps the most critical aspect that drives traffic to your site. You’ll have higher bounce rates if it’s made in poor quality. Bounce rates refer to website visitors who enter a website and leave (hence the term “bounce”) as soon as they realize that the website is poorly made. High bounce rates tell a search engine that you shouldn’t rank, which is why you should always create an excellent web design.
#2 – The Site Is Not Mobile-Friendly
In today’s digital age, it’s easy to surf the web through a smartphone. Because of this, search engines consider mobile-friendliness in ranking web pages. When you create websites, check them on your mobile to ensure that they aren’t hard to navigate or read. This will keep your popularity high. You should also ensure the page can be easily read on a mobile device.
#3 – Having Too Many Ads
Make sure to avoid the overuse of pop-ups on your website. While some people like them, and they can successfully increase your viewers, most users don’t want them and will go to another site if used. They prevent people from getting the information they seek on your site and may only get more negative attention.
#4 – You Have Issues with Your Backlinks
Backlinks refer to links from other websites. If your website doesn’t have good enough backlinks, a search engine may view it as undeserving to rank because a backlink is essentially “vouching” for your website. Conversely, broken backlinks are also something to keep an eye out for because they will most likely lead your viewers to a 404 error, which ruins the user experience for your visitors. You should contact the webmasters in charge to update their links, with deletion just as a last resort.
#5 – You Duplicate Website Content
If you frequently copy and paste website content within your website or forget to delete duplicate copies of content, search engines will eventually lose trust in your content. Once search engines lose confidence in most of your website’s content, they will stop sending search traffic your way. It will only result in your website not driving any traffic at all.
#6 – Your Website Loads Slow
Website speed is perhaps the biggest thing that makes a difference in driving website traffic. If a website takes more than 10 seconds to load, chances are your prospective viewers will go away instead of waiting around, which gets you high bounce rates. On the other hand, they are more likely to stay if they see how fast your site loads.
A website must always drive traffic from search engines. If it doesn’t, it defeats the purpose of having a website in the first place. You must be hands-on in maintaining your website, or else the possibility of your business failing will be a reality.
Nahr Development is a digital marketing company in Cairo that can help you with your web development needs. We use the latest techniques in web development to ensure your business thrives in the digital space, and our knowledgeable web developers will do the work to achieve your goals. Contact us today to learn more!