eCommerce is a competitive industry. Because of this, there are more factors to think about aside from a strong online presence and high-quality products. It requires exceptional customer service, and the best way to provide this is to consider the audience’s convenience. This can be achieved with a mobile app. Here are some of its benefits to eCommerce businesses:
Makes Shopping Experience More Convenient
Using a mobile app is more convenient than a website because it is easier to navigate. It offers optimal mobility, which means customers can buy goods anytime, anywhere. Additionally, users generally spend more time on mobile apps than on mobile sites. In other words, an app can enhance the online shopping experience and increase sales.
Increases Customer Loyalty
Orders can still be completed on eCommerce websites, but it might be inconvenient, especially when the site requires a login every time. To make the online shopping experience as smooth as possible, allow customers to shop through a mobile app. Doing this can also increase customer loyalty if vouchers, rewards, and coupons are provided.
Saves Time
Part of a convenient shopping experience is response time. Since customers don’t have the patience to wait for an eternity just to buy products, it’s best to allow them to shop through a mobile app.
Compared to websites, mobile apps need significantly less time to load. This is because data transmission between a server and a mobile app is ten times less than between a server and a browser. As a result, they retrieve data faster.
Another way mobile apps save time is they have a feature that lets customers filter content. It shows specific products, depending on the shoppers’ needs and preferences. These items can also be added to their wishlist for easier browsing and shopping.
Decreases Cart Abandonment Rate
According to a study conducted by Baymard, the average percentage of abandoned purchases is 69.23. Thankfully, investing in a mobile app can help decrease the rate of cart abandonment. It provides a simplified checkout process. Unlike websites that often require shipping and payment details upon every purchase, an app allows users to save these important details in the system. Because of this, customers can complete purchases online with just a few clicks.
Boosts revenue
Since they help lower cart abandonment rates, increase conversion rates, and encourage customer loyalty, mobile eCommerce apps can generate more revenue. This is especially true if the app offers a simple checkout process that makes the purchasing process fast and easy. Offering multiple payment options is also beneficial. This convenience will entice more customers to use the app.
Another feature that customers find helpful is notifications. Notifying them about new deals and offers and updating them about sold out products or items back in stock can guide them in their upcoming purchases and encourage them to use the app more.
Conclusion
The eCommerce industry is growing rapidly. Due to its popularity, it even shaped the online shopping landscape. Since most online transactions are completed using mobile devices, it just makes sense for businesses to begin taking advantage of this opportunity to achieve their business goals. To get started, work with a mobile app development company.
Contact Nahr Development to partner with a digital marketing agency specializing in eCommerce mobile app development. You can count on us to build a feature-rich custom mobile app that drives engagement and boosts revenue. Call us today for a free initial consultation!
