Today, you can buy products while just sitting on your couch, and in a few days, they’ll arrive at your doorstep. That’s the magic of eCommerce. And while there has definitely been a rise in popularity for eCommerce businesses, there’s still a lot small eCommerce businesses need to do to catch up with the big name brands. One of which is prioritizing localization.
What Is eCommerce Localization?
Localization is the process of translating content for a certain area or country. This way, the products you provide will become more relevant to the local culture you’re advertising to. It’s a very important process for eCommerce businesses, particularly small eCommerce businesses. An eCommerce business that’s not localized is missing out on thousands of potential customers per month.
Why Is Localization Important in eCommerce?
Localization provides a better customer experience. Whether it’s translating your website into your customer’s primary language or setting up a local shipping service, localization plays a key role in your customer’s experience.
Localization is important to eCommerce businesses because it gives you insight into your customers. If you know what languages your customers speak, what areas they come from, and more, you can cater to them and make your business more appealing.
Localized content can also increase your conversion rates and increase your business overall. Since your business is more relevant to your customer and their needs, they’re more likely to convert and spend more on your products.
Localization boosts your reputation and trustworthiness. If you have content that’s relevant to your customer’s culture and language, they’re more likely to believe what you’re saying. You’ll also be perceived as more trustworthy if you provide content in their language.
Localized content makes it easier for customers to find information about your business. When you provide your customers with content, such as FAQs, in their local language, it’s easier for them to find the information they’re looking for.
How to Localize Your eCommerce Website?
The first step to localization is deciding what languages you want to provide content for. This can be done by surveying your customers or asking them directly on eCommerce platforms. You should go through all the languages you can localize to as it’ll be easier to grow your business in the future.
Once you have decided what languages you’re going to localize to, you need to find a way to get the content.
If you have your own website, you’ll need to hire a translator to provide content. This can be a bit expensive unless you do it yourself or have someone in-house you can use.
You can also hire a company to provide translation services for you. Just be sure to do your due diligence because not all translation services are the same. Having bad, or even miscommunicated, content can be detrimental to your business.
You can also use tools such as Google Translate to translate your website. However, it’s important to note that Google Translate doesn’t always provide accurate translations and can lead to you saying one thing and meaning another.
There are a lot of advantages to providing localized content on your eCommerce website, such as an increase in SEO, conversion rates, and more. However, you can’t just provide localized content. It has to be relevant content as well. If you’re planning on taking your eCommerce business to a global level, localization is a great way to start.
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