One of the most important components of an eCommerce store is having a steady customer flow. In order for your eCommerce business to do well, you need lead generation. Generating leads can be quite tricky, especially since it’s typically a rather competitive market. It’s key to work with an eCommerce web development agency because having a solid strategy is crucial for your business to cut through the competition.
Read on for great ways to get your eCommerce business more leads:
CRO (Conversion Rate Optimization)
Any website development company will tell you that the goal is always to convert website guests somehow. This could involve buying a product or taking advantage of a service, joining an online raffle or giveaway, and even signing up for your digital newsletter. CRO or Conversation Rate Optimization is a process that involves testing different website elements. That way, you can figure out what works and what doesn’t work in terms of effectiveness. In turn, you can learn what helps with visitor conversion.
Ensure Your Written Content Is Valuable
Most people who browse the web are doing so in order to conveniently access information. This is something that all businesses, including yours, can use to your advantage. Make sure to look into what people would like to find out when it comes to your company, industry, or product. Have your content center around the information you’ve researched.
What’s a good way to figure out customers’ wants and what they’re searching for? A good place to start is your competitor’s website, then from there, look at forums. There are certain tools available that can be used, such as Answer the Public. As soon as there are questions that require answers from your business, craft the FAQ (Frequently Asked Questions) page of your website. Another way to go about it is by writing blog articles that provide accurate, good-quality answers to the questions. That way, customers can understand your brand much better.
Have Mobile Optimization Done
Mobile browsing has gotten more and more popular over the years, with no signs of slowing down. A good way to get your eCommerce store more leads is for your website to be optimized for tablet and mobile users. You should have your website components available for use across various screen sizes, including but not limited to:
- Animations
- Content
- CTA buttons
- Design
- Graphics
- Images
It’s also key to make sure that scrolling on your website is effortless and the whole website can be used easily no matter what device is in use.
SEO (Search Engine Optimization)
Online shoppers typically look for products on the internet through search engines like Google. When you have a solid SEO strategy, site improvement can happen. Additionally, your pages will rank in the search engine results pages (SERPs) of searches about a product or service.
Conclusion
eCommerce stores are on the rise, and they show no signs of slowing down. A key element for the success of an enterprise like this is a steady customer flow. Great ways to get eCommerce business leads include SEO, ensuring your written content is valuable, and having mobile optimization done.
Are you looking for the best ecommerce web development agency in Cairo? Reach out to Nahr Development today! We’re an Egypt-based eCommerce agency that provides services like custom digital marketing strategies, quality web design, and mobile application development.
