Back

Marketing 101: How To Promote Shopping Apps the Right Way

If you own a business, you understand the need to have an online shopping platform, be it a website or app. Online shopping websites are fine, but a case can be made that online shopping apps are better because it’s a dedicated service.

The holiday season is fast approaching, meaning people want to buy gifts for their loved ones. Since we’re still in a pandemic, online shops are the one solution that can help in this regard. It’s also an excellent opportunity to promote your shopping app because more people are switching to mobile shopping.

In this article, we discuss methods to promote your shopping app to increase downloads and your revenue. Read on below to learn more.

Prepare the App’s Functions

The secret to the success of any shopping app is its intuitiveness. That means streamlining the functions of the app itself in a way that shoppers can easily find what they’re looking for without taking too much effort.

First and foremost, the interface of the app must be user-friendly. There should also be an advanced search option with filters so that shoppers can narrow down the search for the products that they’re looking for.

Incentivize Customers

Offering your best doesn’t just involve selecting products on your platform but also promos and discounts since it’s the easiest way to attract new users to your app. Conversely, you can also tailor certain offers to the users’ preferences.

You can also grab users’ attention by using push notifications that remind them about the app. Location-based facilities can work in this regard by notifying app users about special offers and discounts.

Use Confirmation Emails

Confirmation emails are an excellent way to promote your shopping app because they can generate 600 percent more revenue for you. Aside from that, they’re also not intrusive, unlike other marketing emails, so there’s a high chance that the recipient will open it. You can send a confirmation email whenever a user does a one-time transaction with the store through your app.

Pay Attention to Holidays

As mentioned earlier, we’re nearing the season of giving gifts. However, Christmas isn’t the only holiday in existence, meaning you can run promotions for your app during specific holidays such as Valentine’s Day or Easter.

It’s not just the celebration of holidays because you can integrate them into your shopping app too. Is it the Christmas season? Then add a graphic of Santa Claus or a Christmas tree to the app’s interface. Is it Valentine’s Day? Then litter the app’s interface with hearts.

Getting in the festive spirit in your app will prompt users to do the same, which convinces them to buy something in celebration.

Get Users to Complete Purchases

Let’s say a user adds items to their carts, but they haven’t checked them out (not yet, anyway). It now falls to you to get the user to complete the purchase.

The best way to handle this is through retargeting strategy or getting their focus back on track. You can do this by promoting an ad or implementing a push notification that reminds them that they left something in their cart.

Establish Social Media Presence

Like any other business, a shopping app must also have a strong social media presence because modern consumers spend most of their time on social media. However, you should know how to use social media to your advantage because users differ across platforms. Let’s say your target market is on Instagram instead of Facebook; you’ll need to spend on ads because you can’t simply post and hope for engagements.

Consider Influencer Marketing

Influencers have a significant following online, allowing them to reach niche markets. As the name suggests, they can influence their audience’s purchasing decisions. In other words, sales can potentially rise if you use influencer marketing.

There are some things to take note of first, however. The influencer you’ll be working with must have a following that’s also your target audience. Conversely, their values must also be aligned with your brand.

Conclusion

A shopping app rids a user of the burdens commonly associated with shopping, such as taking the time to go to a store. With shopping apps, shopping is made easier because it can be accessed through a mobile device, and there’s always something for anyone to find.

Nahr Development is a mobile app development agency in Cairo that can help with your app development needs. We also offer other services such as SEO, web design, and social media marketing to ensure the growth of any business in the digital space. Contact us today to learn more!

Nahr Dev
Nahr Dev
https://nahrdev.com
×