Today, it seems like you can do everything online. If you want to order a cab, buy new clothes, send a package to another country, or get some pizza, you can do that through an app on your smartphone. Most companies have apps today—an app connects businesses and customers. When your business has an app, your customers do not have to go through a social media platform or a website.
Besides direct connection with your market, apps can operate without the internet. This feature is crucial for areas that don’t always have a good internet connection. With an app, you also don’t have to think about image scaling and design optimization, something you must always consider when delivering services through a website. Are you considering having an app for your brand? Before hiring a mobile app development agency, it helps to know why apps are a must-have for businesses. Keep reading to know more benefits you get when you develop an app for your brand.
It Helps You Deliver Better Customer Service
One of the most important reasons why people might use a mobile application is that they contribute to people’s positive impression of your brand. Approximately 67 percent of internet buyers use smartphones for shopping. You can tap this market—your brand can produce an app that allows them to access goods and services directly.
With a mobile app, your customers will have faster-loading content. A slow website is disruptive for businesses—customers get irritated when the page loads too long, and this might cause them to leave the brand’s website and visit another one. Mobile apps can perform many functions offline, like providing product features, comparisons among items, and price verification. Also, apps can load high-resolution images and animations quicker than websites, making customers’ user experience better.
It Enhances Your Marketing Strategy
Mobile apps potentially have more functionality than websites, so apps facilitate interactions better than websites. You could also gain more detailed analytics from applications, which lets you personalize content and roll out systems that genuinely respond to customer needs or preferences.
For example, a mobile e-commerce app can use built-in functions like a device’s camera to deliver an AR feature that virtually lets customers try on products. Another possibility would be to implement voice recognition for customers who want to navigate the menu by speaking. Consult a mobile app development agency to learn more about what features would help you deliver better client care to your audience.
You can also create a structure for push notifications or PNs through your app. Experts say that clients are twice as likely to return to an application if they encounter a PN from that app. You can vary the frequency of these notifications—you could send more of them during holiday seasons and advertise sales, special promotions, and discounts. You could even have limited in-app promos—if your customers know that you send different discounts or coupons through your app, they will be more likely to access it often.
Conclusions
Today, it seems like people do everything—order food, get a ride, rent a place, and access services—through smartphones. As such, providing an app to your customers will help you bring more value to them and allows you to create a positive impression. Having an app sends the message that you’re always ready to serve them.
Trust Nahr Development to bring your vision to life and connect you with your customers. We are a mobile app development agency in Cairo creating iOS, Android, native, and web apps for e-commerce, food and beverage companies, healthcare organizations, and much more. Let’s build your dream app today—contact us to get started!