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6 Mistakes Often Committed in Web Design Planning

Nowadays, the primary asset for most companies is a website because of the broader reach that it offers. Unfortunately, getting a website isn’t simple, and it takes a lot more than simply saying, “I want a website for my business.”

It takes proper preparation and planning to develop a compelling website. If not, you’re bound to make mistakes as you go through the web design process. These mistakes can jeopardize your website’s operations if left unattended. 

In this article, we list down some of the most common mistakes made during the web design planning process. Read on below to learn more.

#1 – Designing Without Having a Specific Goal

In the first place, you won’t get far in the web designing process if you don’t have a specific goal in mind. Goals are vital because you cannot gauge if your endeavors will be successful or not without them.

When coming up with goals, make sure that you base them on the SMART criteria—these are goals that should be specific, measurable, attainable, relevant, and timely.

#2 – Not Recording Benchmarks

Before designing a website, you must record specific benchmarks, especially if you already have something to track certain metrics if you’re doing a redesign. Tracking benchmarks is essential because you can see how well your new design is doing. 

The necessary benchmarks to record are as follows: 

  • Average monthly bounce rate
  • Average monthly leads
  • Average monthly time on site
  • Average monthly visitors to the website
  • Best-performing keywords by lead generation, rank, and traffic
  • Current number of pages that receive traffic
  • Indexed website pages
  • Total number of inbound linking domains

#3 – Not Identifying Your Audience

Identifying your audience is a fundamental part of running a business, which also applies to website design. When you know your audience, you know how they think. In turn, you create a product that’s specifically designed with your target demographic in mind. This results in making the right aesthetic and functional decisions for your website’s different features.

#4 – Not Mapping Out the Structure of Your Website

You have to plan how your website will work. To get a concrete idea, try focusing on fostering a positive user experience that’s fast, reliable, and engaging. If it’s a redesigning matter, you can look at heat maps to find out how existing users are already engaging with your website and determine areas for improvement.

#5 – Not Optimizing Your Website for Mobile

Most things can now be done with a smartphone, even when browsing websites. As a matter of fact, 60% of organic search engine visits come from mobile devices.

If your website doesn’t have a mobile version with easy navigation and an excellent user interface, then you could lose out on the business of many prospective customers.

#6 – Ignoring the Need for an Expert

There are times when it’s already obvious that an expert in web design has to be called in. Still, some business owners deliberately ignore it just to prevent incurring additional costs. Doing this will cause significant delays to your project, which can also affect your business’s day-to-day operations unless issues with the website get resolved.

If you have an in-house team of designers, try to determine if they can handle the scale of the project. If not, then you’ll need to call in an expert. It will cost you, but you must prioritize your customers instead of thinking about the money that you’ll lose.

Conclusion

Designing a website is no easy task. This is why you should build a strong foundation for its creation. If you want to develop an effective website, The mistakes mentioned above must be avoided. Thankfully, you’ll encounter these issues less by working with a reliable web development team.

Nahr Development is a web development agency in Egypt that specializes in eCommerce solutions. We believe that every business deserves a shot at growth, which is why we go above and beyond for our clients by offering other services such as marketing and mobile app development. Contact us today to learn more!

Nahr Dev
Nahr Dev
https://nahrdev.com
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