Since the COVID-19 pandemic started, thousands of businesses were suddenly forced to make dramatic changes to how they should operate under strict regulations. Some had to close down, and others had to survive with minimal staffing. Other businesses tried a different approach in which they digitized their stores so they could continue offering their products online. Shopify happens to be one of the platforms that fully support this kind of transition. But if you’re one of those businesses that aren’t sure how you can find success in Shopify, here are some tips you should consider following.
1. Optimize Your Website for Mobile Users
With smartphone users now in the billions globally, it’s no longer a question of whether you need a mobile-friendly website or not. It’s actually a requirement now for any business that wants to thrive online. With a significant majority of users using their mobile devices to browse online, it’s more likely that the first time someone sees your site will be on a smartphone. If it isn’t optimized for mobile and it glitches out, they’re going to leave your site and find another one that’s mobile-user friendly. You’ll need the help of a professional web development company to help you optimize your site and make it responsive for mobile.
2. Offer Different Products if Possible
To put it simply, selling a wider variety of products will make you more money. That doesn’t mean you should sell just about anything. However, you have better chances of getting a sale if you have various products within your niche. If you’re not sure what other kinds of products you can offer, you can sell complementary products that help you stay on brand and be flexible at the same time. Suppose you’re selling watches from different brands, you can also try selling accessories for them.
3. Update Your Product Inventory Regularly
Speaking of having a wide variety of products, you should make it a habit of updating your product inventory on a regular basis. Every week or every month, depending on how much time you have to work on your store, you should add a couple of new products. This gives your target customers more options, and it signals Google that you update your website regularly. The more you update your website, the more active your website appears, and so the more organic traffic you’ll get back to your site.
4. Utilize Social Media Platforms
One of the most effective ways of funneling more traffic to your eCommerce website is by connecting it with a social media platform like Facebook, Instagram, or LinkedIn. You can post content there that will encourage potential customers to go to your site and make a purchase. It’s also possible to generate ads on social media if you want to reach people that would otherwise be unreachable for you. The cost for Facebook ads can be minimal, but you’ll benefit greatly from it.
Conclusion—Start Small, but Aim Big
These Shopify tips should help you get an advantage over your competitors in the digital landscape. While there are many more tips and tricks you can employ to become successful as an eCommerce business, starting small and aiming big is all that matters.
Nahr Development is an eCommerce digital marketing agency in Egypt specializing in providing quality web design, mobile app development, and custom online marketing. If you want to improve your brand’s online presence, working with our team is exactly what you need to achieve that. Contact us today to request a free initial consultation.