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5 E-commerce Technologies To Look Out for in 2022

E-commerce transformed from a buzzword to an essential business process from 2020 to 2021 due to COVID-19. Companies scrambled to implement digitizing products and services to ensure survivability in the present and the future, such as prioritizing e-commerce mobile app development to better communicate with customers online.

Even for long-time e-commerce giants, the pandemic signaled the need to upgrade its services to serve customers better. This is evident in the case of Amazon, which struggled to meet their same-day delivery for non-edible and edible items for its Prime customers.

To rectify this, Amazon created a fully electric and autonomous delivery system called Amazon Scout. It is a delivery robot that moves at a walking pace to bring orders directly to customers.

Amazon’s latest development is just one of the developments in e-commerce that will change the playing field and require more innovation. Here are five to look out for in 2022:

Voice-Powered Retail

Virtual assistant (VA) technology such as Amazon’s Alexa, Google’s Assistant, and Apple’s Siri are examples of voice-powered retail. With just a push of a button or call of your voice, these VA devices respond with choices based on your preferences, search history, or command.

Predictions on the VA tech market include voice shopping users increasing by 55 percent and the voice shopping industry hitting $40 billion in 2022 compared to $2 billion in 2021. 

Chatbot Customer Service

Chatbots are automated systems that respond to customers with a variety of options regarding their concerns. Mid-sized and large e-commerce businesses no longer need to hire customer service firms or representatives as chatbots are programmable, even down to e-commerce mobile app development, to cover all customer concerns.

Aside from this primary function, chatbots can also:

  • Gather survey results.
  • Address frequently asked questions (FAQs).
  • Give relevant product or service recommendations.
  • Update customers on sales and promos.

The beauty of chatbots lies in their simplicity, as a team of less than 20 can program and monitor the system while it communicates simultaneously with the entire company’s customer base.

Personalized Customer Solutions

Online platforms allow buyers to customize their purchasing preference depending on how wide the business’ applications are using said technology.

While this includes recommendations and suggestions, it can go much deeper into product customization. Customers can create their unique designs and choose their colors when ordering Nike’s Lunarglide shoe edition. 

Integrating personalization features into your business could significantly impact customer satisfaction and brand loyalty.

Fully-Digital Retail

The convenience of online retail is attributable to the convenience it offers. Why shower, dress up, and travel to the mall when you can open your electronic device and access your brands from there!

Two exciting developments can marry the two experiences for fully-digital retail. Augmented reality and virtual reality (AR and VR) can transmit the outdoor malling experience to mobile devices. 

Thus, customers can see how products look in real life in virtual reality from their handheld device—without even stepping out of their bedroom door! And with 71 percent of consumers on board with VR shopping, e-commerce mobile app development needs to integrate this technology into their systems.

Omnichannel Retail

Shifts to e-commerce have inspired companies to maximize any online access point to reach their customers. It is no longer enough to own a website domain. Companies must utilize social media such as Facebook, Instagram, YouTube, etc., to meet returning and new markets.

The beauty of social media is its interconnectivity via web links. A post on Facebook, Instagram, or YouTube can contain the main page for the product described. Instead of customers going straight to e-commerce sites, they can discover their posts on social media then be redirected to the product or service they need.

Time to Change the Game

These e-commerce trends enable businesses to make informed decisions regarding their growth in 2022. Applying one or more of these technologies creates opportunities for your company to serve new markets and boost growth through e-commerce.

If you’re ready to change the game, get in touch with Nahr Development! We’re a digital marketing agency in Cairo, Egypt that provides quality web design, mobile application development, and custom digital marketing strategies to keep your business moving forward in the new digital landscape.

Nahr Dev
Nahr Dev
https://nahrdev.com
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