The Different Stages of Planning a Digital Marketing Strategy

Planning a digital marketing strategy for your brand may require you to go through its different stages. This may help you develop an ad or content that may increase your leads and customers. Experienced business owners and marketing personnel would have memorized these stages by now. However, for first-timers, it may still be foreign knowledge.

If you happen to belong to the latter group and want to learn the stages of digital marketing planning, look no further than our examples below.

1. Brainstorming

Brainstorming may be the most important stage in digital marketing planning, as it will help you come up with ideas. You may want to include new, fun, and interesting ways to reach your target market.

That said, the brainstorming stage may also be the most difficult. That’s because you need to develop several ad or content ideas that may be effective in your marketing goals. The ideas may come naturally; if you’re unsure, you may want to thank your online search results for answers.

2. Ideation

After you’ve brainstormed, it’s now time for you to build your digital marketing strategy from the ideas you’ve generated. This may be similar to creating a design for your leaflet. That’s why you must understand the stages of creating an effective digital marketing strategy.

For now, you may want to start by separating the ideas that may be good enough to be included in your campaign. You may also want to create a folder for the ones you’ll use.

3. Targeting

Your ideas may have made it to the ideation stage, but the question is, which one of them will work? To answer this, you must begin to approach your digital marketing strategy.

Here, you may want to start by targeting your audience. You must include websites and blogs that may cater to them, depending on your chosen niche.

4. Implementation

This may also be considered the core stage of digital marketing planning since it requires you to create ad campaigns, articles, and other content for your target audience. You may also want to keep track of the results of your efforts, as this will help you decide whether or not you want to include your ideas in your digital marketing strategy.

If your strategies don’t give you the results you want, you may try another method. If it works, you may simply push through with it.

5. Improvement

Or, you may also call it the “measurement stage” of digital marketing planning. Here, you can determine whether or not there’s a better way to achieve your business goals. This may be similar to using Google Analytics to track the performance of your website.

This is somewhat similar to the previous stage, where you may keep track of your performance to help you improve your marketing efforts in the future.

6. Evaluation

At this point, you have to consider if you’re willing to continue with your strategy. Think of this as a simple way to analyze the outcomes. This is different from the previous stage, where you can only keep track of the performance of your marketing efforts. In this stage, you have already implemented your digital marketing strategy.


Everyone wants to make the most out of their digital marketing strategy at the end of the day. That said, they may opt to create an ad that will prove to be beneficial in their branding goals. This will definitely help a company generate leads or customers for the business.

Aside from that, it may also help them make more money, so as long as they create an effective strategy that will require them to plan in advance. Yes, it will need more effort, but it will also help them develop several ad or content ideas that may be effective in their marketing goals.

If you are looking for the best digital marketing agency in Egypt that will help you with your strategies, look no further than our expertise here at Nahr Development. We are an eCommerce agency based in Egypt providing quality web design, mobile application development, and custom digital marketing strategy. Call us today and let us discuss all your marketing options.

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