When designing a B2B website, you want to satisfy people with attractive and professional-looking layouts, fonts, graphics, and color schemes. However, web design doesn’t end there. Aside from exploring design trends and being creative, you should think about the bottom line. At the end of the day, websites must increase your business revenue by generating and converting leads.
In this article, you will learn five web design tips that can help you utilize your website for lead generation before you sign on with a web design company.
1. Utilize Images and Illustrations to Deliver a Message
Effective web design doesn’t settle with random chunks of text. These days, online consumers are more visual than ever, so you must add a dynamic to your design by adding illustrations, images, or even videos to your web pages.
Think about images that would resonate with your audience and start from there. Remember the type of businesses you want to work with—for instance, retail, hospitality, energy, or construction—and choose images that they can identify with, so they will see themselves working with you.
2. Ease the Finding Process for Your Site Visitors
Website success happens in just a few seconds, mainly because it’s the only thing your visitors can spare for you. With this, you have to go simple and plain. If you want to offer important information, you have to make sure it’s not buried in some other web page.
You should make sure that all your action buttons are noticeable and clickable, all links lead to real web pages, and content is not obstructed. Invest your time in UX testing, so you can make it a breeze to navigate your website from top to bottom.
3. Give Your Site Visitors a Lot of Options
Various types of clients and personalities will be clicking on your website and landing. So, when developing your website design, you should consider that every type of user has the option to go straight toward the feature that matters the most to them.
If a visitor is curious about who you are, make sure you have a page that will highlight your achievements, your roster of clients, and the certifications you have that showcase your experience. For those who are ready to spend money on your product or service, make sure you have a page for them to shop, sign up, or quickly get in touch.
4. Make the Use of Design to Guide Your Leads along the Funnel
When you design your website, make sure that you have clear signs to help them along the pipeline and get them to what they need quickly. Get B2B web design that can set the stage for lead generation and walk them along the way through various paths they can take on your website.
Final Thoughts
B2B websites must be a solid reflection of your business in terms of branding and aesthetics. But beyond that, you should make sure to use your business as a tool in driving new customers and clients to your website.
Though you can utilize the tips above, you may also hire the best web development agency in Cairo to help you with your website. With Nahr Development, you will get eCommerce website solutions that work. Our designs are responsive, SEO-friendly, and perfect for lead generation. Book a free consultation today, and let’s start planning your B2B website.
